Focus miniCRM is a module of Focus Contact Center. It is a central database that provides quick access to information about customers. It allows you to create personalized offers and increases the speed of service.
When you know customer preferences based on the history of all the customer’s contacts, planning dedicated sales campaigns is simpler. Focus miniCRM gathers information about each customer from every campaign, both outbound (sales, debt collection) and inbound (service).
Features
Defining the structure
Defining the structure of the central database, i.e. record fields.
RECORD LIST PREVIEW
Preview of all records uploaded to the system
CALL LIST PREVIEW
Preview of a list of calls made for the given record in campaigns to which the record has been assigned
RECORD SEARCH
Searching records, also including each record field separately
RECORD EDITING AND DELETING
Editing and deleting records, and assigning records to campaigns
DUPLICATE DETECTION
Duplicate detection based on criteria determined for each case when importing records
Benefits
Each record that is added to any campaign is also recorded in Focus miniCRM.
SINGLE KNOWLEDGE REPOSITORY
Configurable deduplication mechanisms ensure that the database records are not repeated.
DEDUPLICATION
A specific and fully definable data set exists for all records.
UNIFIED DATA STRUCTURE
Focus miniCRM ensures automatic updating of data across all campaigns.
FREE MOVEMENT OF KNOWLEDGE
Easy checking which contacts have taken place in which campaigns, and what their results were.
RESULTS PREVIEW
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