- 07.09.2015
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Cezary Małuj
- Categories: contact center / call center, Multi-channel communication
Omni-channel approach in sales and in customer service – is it a must already?
Omni-channel retailing, i.e. enabling customers to communicate with a company via different channels and allowing smooth transfer between them, is the next stage, after multi-channel communication, of developing customer service. Is your company already prepared for the omni-channel approach?