- 28.06.2016
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Tomasz Snopek
- Categories: Business Communications
Having started this year, cloud-enabled business communication tools by Focus Telecom are now being distributed by ABC Data. Partnering with a distributor in SaaS solution sales is a new, unique business model.
New Cloud Computing Partnership Model
In the most popular model it is the software developer who does the sales. The news, on a European scale, is partnering with a distributor.
Focus Telecom’s partner in the new approach is ABC Data, a leader in IT equipment and consumer electronics distribution in Poland and CEE. It operates directly in eight countries: Poland, the Czech Republic, Slovakia, Latvia, Lithuania, Estonia, Romania, and Hungary. ABC Data started distributing Focus Telecom solutions in 2016.
The partnership with ABC Data is a component of our international expansion strategy – says Cezary Małuj, President of Focus Telecom. ABC Data is the only IT hardware and software distributor operating directly in eight CEE countries. – The second consideration was to concentrate more on our core competencies, which is developing innovative business communication systems. We are already a leader in many areas related to delivering solutions supporting customer sales and service. However, business communication requires the ongoing introduction of new services to improve and streamline operations, which is exactly what Focus Telecom develops and supplies.
Focus Telecom and ABC Data – Partnership Basics
ABC Data supplies its partners with specialist services tailored to their business needs. The cooperation with Focus Telecom, a dynamically developing technology company, allows their engineers to hone their skills. – We are working intensely to build ABC Data’s position as a trusted Value Added Distributor (VAD) – explains Paweł Ryniewicz, ABC Data’s Value+ Sales and Marketing Director – the added value we provide to our customers includes top quality services – from audits of their existing IT infrastructure to hardware rental, to business analytics, to implementing cutting-edge technological solutions. We also organize trainings for resellers and end users, and provide critical technical support. Our partnership with Focus Telecom, a valued cloud service provider, will allow us to further expand our competences in this area – Pawel Ryniewicz adds.
The Market is Moving to the Cloud
The sales of cloud-based services by a distributor network is a new business model, but both companies expect others to quickly follow. And, since cloud solutions are on the rise and are becoming the standard approach, business customers, and the market as a whole, expect distributors to supply such services.
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